“The best marketing doesn’t feel like marketing.”
- Tom Fishburne
Product research platform that gives insight on building products that people actually love.
Growing Maze's organic customer acquisition, owning two main areas:
- SEO, owning SEO strategy & implementation and work closely with internal and external partners to drive compounding lead growth.- Maze's site.
- Site ownership, improving performance and conversion optimization, implementing lead capture initiatives, and also supporting product & marketing launches.
Travel website sharing tips, hacks, and inspiration for independent travelers.
Geeky Explorer is a travel blog where I share detailed travel guides, tips and advice for smart travel. I focus on Portugal as a destination, but also write about other places I've visited mostly in Europe and Asia.
Its content has been featured in Momondo and Lonely Planet and I've established content partnerships with brands like Trivago or Booking.
Time keeping tool, enabling teams to make smart decisions based on time spent and to get paid fairly for their services.
As part of a small team, I owned customer acquisition on different channels. Led organic acquisition marketing efforts, including crafting, pitching and implementing a SEO strategy from scratch.
Managed a seven-figure annual budget for paid search marketing (Google and Bing), created targeted landing pages, and continuously improved ad performance.
Helped overhaul onboarding email communications and took ownership of data and analytics to help the marketing team make better strategic decisions.
Online creator of visual projects like reports, presentations, and infographics.
I led product messaging, including the full email marketing strategy, with onboarding, upsell, retention, and winback campaigns, but also the monthly newsletter and product announcements and launches.
Working together with UX/UI, Design, and Product teams, I also launched new research-backed content pieces and took ownership of user metrics and website analytics, creating user surveys and dashboards with key marketing metrics to inform the wider company.
Global data-driven marketing agency with major clients such as O2/Telefónica and News UK.
Responsible for the data management and automation of all O2’s and NewsUK's marketing communications. Worked closely with client's marketing and strategic teams on all kinds of outbound communications (email, SMS, push notifications and online advertising).
Responsible for targeting and audience segmentation on a 32-million customer database, including the multi-channel iPhone and iPad launches (the most important of the year for O2 UK).
Internally created templates for in-depth campaign analysis and reporting to assess overall campaign performance.
One of the largest telecommunications company in the world. I joined Vodafone Portugal and worked in international projects with the wider Vodafone Group.
Joined Vodafone Portugal as a technical analyst and developer to improve their internal CRM system, used by customer service agents, account managers, and store staff.
Projects included optimization of button placement to save operators' time to management of incoming customer requests via app, website, marketing communications or physical store, as well as developments in the main database of ~3 million customers.
Managed development projects up to 10 people, translating business needs into technical requirements, and led UI research all the way to the final QA before the release.
ISPUP is the major Public Health Research Institute in Portugal.
Managed public health databases of epidemiology studies and created reports for publishing in scientific articles and reviews.
I also kickstarted a project for automatic assessment of the information quality of Portuguese health-related websites.
