Project overview
This project, originally entitled "How to land a marketing job in 2019", was born from the need to cater content to some of our best-performing user segments: marketers.
This 5-day email course has several tips on how to structure your resume, tips for personal branding, as well as other more generic job-hunting tips. It was intended to be used both to boost awareness and as a lead magnet.
My contribution
I inspired myself on an email course from Buffer for small business owners and did my research by interviewing recruiters and finding out what can make you stand out in a job application.
Developed the mockup for the landing page and a plan for launch in social media, newsletter, and blog.
Unfortunately, the project was deprioritized and postponed until I left the company.