“The cost of being wrong is less than the cost of doing nothing.”
- Seth Godin
I've worked both on big consultancy firms (don't miss the strict dress codes 🙅) and on smaller SaaS startups. I've been put in charge of entire SEO strategies, managed 7-figure budgets for paid media, and crafted creative content/email campaigns.
All these experiences have contributed to the skill set I have today; in essence, I'm a data-informed marketer that enjoys crunching data and use insights to optimize marketing initiatives that add real value to the user throughout its lifecycle.
Oh, and whenever possible, I try to avoid doing things twice. I have an eye to turn patterns into automation of tasks and workflows, making work more efficient, one task at a time.
My education is a bit unusual for a marketer. I hold a Masters Degree in Biomedical Engineering, a time of my life where I was exposed to lots of Physics, Programming, and especially Maths. While I was good at it, I felt I needed more than solving thrilling integral formulas and Fourier series.
That said, I don't regret my education or career choices at all! In fact, my technical background has given me a unique POV in the marketing world.
I proudly suffer from itchy feet and have visited ~50 countries so far. While I love the energy and buzz of big cities for a limited amount of time, I'm mostly drawn to nature and the great outdoors.
Other hobbies include cooking and convincing my partner adopting a cat is a good idea playing with my cat 🐱. And puns. I'm always ready to hear your best (read: worst) puns.
Finally, I love taking photos and Instagram is where I share some of my memories.
